Now in my third hat-selling season, things are different. Some weeks, about 50 percent of my hat buyers are men.
The secret to my increase in hat sales to men? I realized that most crocheted hats are unisex. The beanies, the berets, the slouchy hats -- all the simple, classic styles.
I think handmade hats appeal to men for the same reasons they appeal to women: there's magic in an item of clothing that's utilitarian, yet beautiful.
One of my favorite thank-you notes was from a guy who loved his new hat, calling it "sexy in a beanie kind of way."
When is a hat not unisex? I have an admittedly subjective test. I try it on my hunky male mannequins. If the hat looks goofy on them, chances are good it's going to look goofy on an actual guy.
NOTE: This is the last in my "Hundreds of Hats Later: What I've Learned" blog posts.
UPDATE 6/29/2024: My unenlightened self wrote this over 10 years ago. Now I believe that anyone can wear any style hat that they want, and if they think they look good in it, they probably do!
Instead of deleting this post, I'm keeping it because I love the reader's comment that answers the question, "Do Hats Have Gender?"