Now in my third hat-selling season, things are different. Some weeks, about 50 percent of my hat buyers are men.
The secret to my increase in hat sales to men? I realized that most crocheted hats are unisex. The beanies, the berets, the slouchy hats -- all the simple, classic styles.
I think handmade hats appeal to men for the same reasons they appeal to women: there's magic in an item of clothing that's utilitarian, yet beautiful.
One of my favorite thank-you notes was from a guy who loved his new hat, calling it "sexy in a beanie kind of way."
When is a hat not unisex? I have an admittedly subjective test. I try it on my hunky male mannequins. If the hat looks goofy on them, chances are good it's going to look goofy on an actual guy.
NOTE: This is the last in my "Hundreds of Hats Later: What I've Learned" blog posts.